Watch: “We Made It,” the New Video from Born Ruffians
On October 2, Ontario alternative rockers Born Ruffians will give us RUFF, the band’s first new album since 2013’s impressive Birthmarks. Today, however, we get a look at a VHS-style video for RUFF’s lead single, “We Made It.”
In the clip, a “down-on-his-luck man” goes from having nothing, to making it, then having it all taken away from him again. Throughout the nearly four-minute escapade, many random video images are spliced into the storyline.
“It will become more apparent in the months ahead, but the video hints at some other weird things that we’ve been up to,” says Born Ruffians of the ‘We Mad It’ video. “This album release is loaded with surprises and we’ve wanted to treat everything we do that way, from the physical album, to the videos, to the live show.” They added, “We want to treat this video as a treasure hunt of sorts – the narrative is non-linear and demented, but as the months progress and we release more content, the meaning and interpretation of this video changes. This is the viewer’s visual entry into ‘RUFF world’ – a weird, deranged dreamlike space, not unlike the album’s artwork. The 90s homemade VHS video camera style ties into other things in the works, and the editing style reminds viewers of the look of taping over old footage on VHS tapes.”
See for yourself:
Tour Dates:
Sep 17 Waterloo, ON @ Starlight
Sep 18 St Catharine’s, ON @ L3 Nightclub
Sep 19 Hamilton, ON @ Casbah
Sep 25 Ottawa, ON @ Ritual
Sep 26 Peterborough, ON @ The Red Dog
Oct 06 Manchester, UK @ Gullivers
Oct 07 London, UK @ 100 Club
Oct 08 Brighton, UK @ Patterns
Oct 10 Metz, FR @ Les Trinitiatres (Zikametz Festival)
Oct 11 Brussels, BE @ Botanique Witloof Bar
Oct 14 Paris, FR –@ La Cigale (MaMA Festival)
Oct 15 Dusseldorf, DE @ FFT
Oct 16 Munich, DE @ Milla
Oct 17 Berlin, DE @ Berghain Kantine
Oct 27 Burlington, VT @ Signal Kitchen
Oct 28 New York, NY @ Bowery Ballroom
Oct 29 Cambridge, MA @ The Sinclair
Oct 30 Northampton, MA @ Pearl Street Nightclub
Nov 02 Philadelphia, PA @ Johnny Brenda’s
Nov 03 Washington, DC @ Rock & Roll Hotel
Nov 04 Carrboro, NC @ Cat’s Cradle Backroom
Nov 06 Atlanta, GA @ Aisle 5
Nov 07 Baton Rouge, LA @ Spanish Moon
Nov 08 Houston, TX @ Studio at Warehouse Live
Nov 09 Dallas, TX @ Club Dada
Nov 10 Austin, TX @ Red 7
Nov 12 Phoenix, AZ @ Valley Bar
Nov 14 Los Angeles, CA @ Teragram Ballroom
Nov 15 San Francisco, CA @ Slim’s
Nov 17 Portland, OR @ Mississippi Studios
Nov 18 Seattle, WA @ Barboza
Nov 19 Nanaimo, BC @ The Globe Hotel
Nov 20 Victoria, BC @ Sugar Nightclub
Nov 21 Vancouver, BC @ The Imperial Theatre
Nov 23 Nelson, BC @ Spiritbar
Nov 26 Calgary, AB @ SAIT’s Gateway
Nov 27 Edmonton, AB @ Starlite Room
Nov 28 Saskatoon, SK – Amigo’s
Nov 29 Winnipeg, MB @ Park Theatre
Nov 30 Minneapolis, MN @ 7th St Entry
Dec 01 Chicago, IL @ Lincoln Hall
Dec 02 Ferndale, MI @ The Loving Touch
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