Watch Born Ruffians Flip the Bird in “(Eat Shit) We Did It” Video
Born Ruffians have given us a video for “(Eat Shit) We Did It,” the latest single to emerge from the indie rock band’s fourth album, RUFF. In it, people stuff their faces with crap, touring footage is explored and frontman Luke Lalonde flips everyone off throughout.
“The song is very reactionary to something kind of shitty happening and the feeling of getting over it,” explained Lalonde. “It doesn’t have to be triumph, sometimes you just want to celebrate your ability to continue on in the face of any adversity. I think telling people to ‘eat shit’ is a really obnoxious thing. It’s something you feel more than you actually say out loud. The song was always meant to be a bit funny. I think the video reflects the weird and funny nature of the song.”
“We really focused on the ‘eat shit’ part,” said director Roger Galvez of the video. “The senseless and detached destruction of a basement party by a group of brainless guests seemed fitting for a song that expresses resentment and triumph over the unavoidable obstacles involved in “making it,” whatever that means to the viewer. A ‘fuck yeah’ sort of thing.”
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