Bono Apologizes for U2 Infiltrating iTunes
To help promote the physical release of their new album, Songs of Innocence, U2 sat back-to-back in a circle to answer questions 
sent in from their Facebook fans. Apart from a couple obvious, yet humorous softballs that were included, the band did face the music with regards to its invasion of iTunes.
Since gifting their forthcoming album to a half-billion iTunes users – whether wanted or not – U2 has been receiving a ton of a flack for the very obvious marketing play, which may, or may not change how bands go about releasing their music.
When posed with the question, “Can you please never release an album on iTunes that automatically downloads to people’s playlists ever again? It’s really rude,” Bono – genuinely sounding as if the mass criticism of the Songs of Innocence release strategy has gotten to him – offered the following:
“Oops … I’m sorry about that. I had this beautiful idea … might have gotten carried away with ourselves. Artists are prone to that thing. A drop of megalomania, a touch of generosity, a dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard. There’s a lot of noise out there. I guess, we got a little noisy ourselves to get through it.”
A few days ago, punk rock godfather, Iggy Pop, offered an intriguing perspective on the matter.
Okay everyone, can we get past this now?
-Adam Grant
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