Huh. H&M Releasing Coachella-Inspired Clothing Line
As the Coachella Valley Music & Arts Festival prepares to welcome AC/DC, Jack White, Drake and 
many more hotshot performers, comes word that Swedish fashion retailer, H&M, will be releasing a line of fashion inspired by the event.
Dubbed the ‘H&M Loves Coachella’ collection, the line will feature clothing and accessories for men and women, ranging in price from $4.95 to $49.95.
“The women’s collection focuses on a romantic trend with graphic tops, fringe, lace, rompers, crop tops, shorts, and wide legged pants for a feminine bohemian look. For men there will be graphic t-shirts and shorts,” reads a statement issued by H&M.
The ‘H&M Loves Coachella’ collection will be available on HM.com and at all of the company’s 350 North American stores as of March 19. Worldwide availability will kick in on March 26.
Those attending the festival, however, will be greeted by an on-site H&M pop-up store in which this collection can be purchased.
Now, before anyone freaks out too hard about how strange this announcement feels, do note that H&M has been a sponsor of Coachella for six years now. So really, it makes perfect sense that the retailer would launch such an endeavour.
-Adam Grant
Please be sure to follow us on Twitter @riffyou and at Facebook.com/riffyou.
